Meggs - Lucien Bernhard : the master who couldn't draw straight / Steven Heller - The search for Georg Olden / Julie Lasky - An eminent pre-modernist : the curious case of T.M.
Behrens - Heartfield in context / Maud Lavin - Peter Behrens : design's man of the century? / Philip B.
Roger Remington - On Merle Armitage : the impresario of book design / Roy R. Lester Beall : a creative genius of the simple truth / R. Meggs - Post-Saturday Evening Post : magazine design and its dis-contents / Ellen Lupton - Esquire and its art directors : a survivor's tale / Steven Heller - Kicking up a little dust / Michael Dooley. Introduction : the beginning of history / Steven Heller - American graphic design expression : the evolution of American typography / Katherine McCoy - A history of design, a history of concerns / Jorge Frascara - Construction work / Victor Margolin - Wheels of fortune / William Owen - Two magazines of the turbulent '60s : a '90s perspective / Philip B. Includes bibliographical references and index. Graphic design history / edited by Steven Heller and Georgette Balance.Ĭommercial art - 20th century - History. This study by award-winning designer Chwast and Heller, art director for the New York Times Book Review, should heighten most readers' appreciation of the evolution of graphic design, as well as the way in which design reflects historical events of the period in which it was created.
The designs of these previously inconsequential artifacts were influenced by political and economic events, and demonstrate the implications of expressive periods such as Bauhaus and Art Nouveau. The esthetic and social values of each era are appropriately illustrated with a plethora of unusual and interesting black-and-white or color art, advertisements, typography, posters and everyday products, accompanied by a brief historical analysis. Presented in celebration of 150 years of design (beginning with the Victorian age and concluding with the Post-Modern), this chronologically compiled volume entertainingly documents the development of graphic art, an often undervalued cousin of the fine arts.
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